02 / PRODUCT SELECTION
ESL or LCD? Choose for the application.
ESL and LCD displays are not interchangeable answers to every need. Showing a shelf price, communicating across a long shelf and displaying a message visible from a distance require different choices.
E-paper labels: information beside each product
White and black ESL families offer different sizes for information beside products, from concise price layouts to more detailed descriptions. Select colors from the specifications of the individual product. The white family includes several different display color codes.
LCD shelf strips: a horizontal communication area
For shelf-strip displays, horizontal dimensions, resolution and mounting all matter. The catalogue includes 23, 37.8 and 47-inch options. Include placement on the shelf, cable routes, power requirements and content management in the project plan.
Hanging displays: information across the space
A double-sided hanging display can communicate to visitors approaching from two directions. Determine viewing distance, hanging position and layout before selection. The 43-inch double-sided model has dimensions, resolution, power and weight listed in its technical table.
Make the decision around the use case
- Per-product labels: readability, color and shelf fit.
- Shelf-wide communication: horizontal dimensions and content planning.
- In-store messaging: viewing angle, location and mounting.
- Cold areas: a model and mounting solution suited to the temperature.
YOUR NEXT STEP
Put knowledge into practice.
Gather your initial project details. Let’s assess product selection and implementation together.
Tell us about your projectExplore the product catalogue. This guide supports initial planning; implementation conditions are verified for each project.